By now we all know that the cover of new album, , includes imagery of newspapers, but, during a week in which not a day has gone by without Swift-related news, it seems that the controversy surrounding her new work has caught up to speed with our hyped-up news cycle too.
Following the release of her new single, Look What You Made Me Do, Swift teased the accompanying music video on her social media accounts. (, released yesterday, has already broken records with its 19 million views.) Even though the full music video is scheduled to premiere at tomorrow’s , fans were quick to pick up references from the small nuggets Swift showed. One scene aroused particular interest, in which Swift is seen standing in “formation” with her dancers, including the black ensembles, the fishnet tights, but minus the overt Black Panther references Beyoncé included in her now iconic Superbowl performance.
If the quality of a piece of art is proven when it transcends the work itself, Swift’s Look What You Made Me Do has certainly achieved that goal, though not entirely in the most positive light. Satirical memes have flooded Twitter in the past 24 hours: one user suggested Swift to rename her single into “Pink Lemonade”, while another user rewrote Lemonade’s lyrics into, “Ok Ladies, here’s cultural appropriation.”
The backlash has grown so strong that the director for Swift’s music video, Joseph Kahn, felt the need to defend his work, saying, “I’ve worked with Beyoncé a few times. She’s an amazing person. The #LWYMMDvideo is not in her art space.”
We’ll have to wait until tomorrow’s VMAs to see how many Beyoncé references the full video contains. Until then, it seems that Swift has been sent a warning not to touch Queen Bey’s “reputation”.