Gwyneth Paltrow’s lifestyle website, Goop, has bailed on a product so lame that a former top NASA scientist called it “BS.”
The product, a body sticker called Body Vibes, claims to use the same conductive carbon material that NASA uses in spacesuits — a material the makers say can “rebalance the energy frequency in our bodies.”
— until Thursday when Mark Shelhamer, who was once the chief scientist at the space agency, went the engineering equivalent of ballistic.
“Wow,” Shelhamer told Gizmodo. “What a load of BS this is.”
Goop subsequently issued a statement claiming it never really endorsed Body Vibes, though a page on the Goop site still promotes the stickers.
Body Vibes stickers were invented by Richard Eaton, who declined to back up his claim that the product can “naturally stimulate the human body’s receptors.”
“Most of the research that has been collected is confidential and is held as company private information,” Eaton told Gizmodo.
The product is still for sale on the Body Vibes website.
It’s not the first time that Paltrow’s Goop has gotten in deep doo-doo.
Doctors have warned about Goop’s advice on vaginal jade eggs or how wearing bras causes cancer with no scientific research to back it up.
As for now, we can just wait and see what other pseudoscience Goop gets backfired.